NEW YORK, June 3 /PR Newswire/ -- Bridge Design announced that it was honored today with a Silver Award in the 2003 Medical Design Excellence Awards (MDEA) for its product design work on the Deltec Cozmo™ Insulin Pump.

Introduced in December, 2002, the Deltec Cozmo™ is a cell phone-sized device that is worn by a person with diabetes to deliver insulin continuously. Today’s MDEA award is in recognition of the pump’s easy-to-use features that help people with diabetes increase their health and quality of life.

Bridge Design provided feature definition, user interface design, and industrial design for the Deltec Cozmo™ pump. “Defining the product as a 'lifestyle-advantage' was a key insight that has made the Cozmo a radical departure from earlier generations of insulin pumps," said Bill Evans, President of Bridge Design.

“Deltec and Bridge recognized that diabetes affects each person differently,” noted Rhall Pope, Vice President of Research and Development for Deltec. “Cozmo was designed so that individuals can personalize their insulin pump therapy based on their treatment goals, lifestyle considerations, and acceptance of insulin pump technology.”

The Silver Award was jointly presented to Deltec, Bridge Design, and Advanced Molding Technologies at the 2003 Medical Design & Manufacturing (MD&M) East Conference and Exposition.

About Bridge Design
Bridge Design is an industrial design firm based in San Francisco, California. Bridge specializes in ergonomic product definition and mechanical engineering for medical devices, biotech instruments, and consumer products. For further information visit www.bridgedesign.com

About Deltec, Inc.
Deltec has sold over 150,000 ambulatory infusion pumps worldwide, which are used to deliver medications for chemotherapy, pain management, TPN, hydration, and dialysis.

Headquartered in St. Paul, MN, Deltec is part of the Medical division of Smiths Group PLC. For additional information visit www.delteccozmo.com

About MDEA Awards
The Medical Design Excellence Awards recognizes contributions and advances in the design of medical products. MDEA winning products excel in the areas of product innovation, design and engineering excellence, end user and patient benefits and cost effectiveness in manufacturing and healthcare delivery. For additional information see www.devicelink.com/expo/awards02/index.html

SOURCE: Bridge Design