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Working on Your Creative Muscle: SoCRA Presentation

October 1st, 2008 · No Comments

Here is a speech Bridge Principal Bill Evans presented at SoCRA on September 26th, 2008 in Vancouver. It details how to get back in touch with your right-brained creative side, and some specific activities that will help your creative juices flow.

SoCRA Creativity Presentation

How to improve your creativity and become more innovative in your organization. [...]

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Tags: articles · speeches

Green Design: Improving Sustainability in the Medical Product Community

August 20th, 2008 · No Comments

Bridge spends a lot of time in the field talking to medical professionals as well as patients who self-manage their chronic diseases. Over the last few years there has been a noticeable increase in concerns about perceived waste with medical disposables. People find themselves throwing away so much packaging and bulky, disposable single-use products that [...]

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Tags: articles

The Importance of Design Research in Medical Product User Interfaces

July 16th, 2008 · No Comments

Over the last few years, we’ve been designing more and more medical product graphic user interfaces (UI’s). Bridge principal Bill Evans recently published an in-depth article about how to take a very user-centric approach to their design. Creating innovate medical UI’s is quite different from designing general consumer product UI’s (such as for Windows, Mac, [...]

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Tags: articles