Clients count on us to be smart, daring, and responsible.   We untangle complexities and challenge conventions, and we’re as concerned about the business aspects of our solutions as we are about the creative.

Alair wins bronze in 2012 Medical Design Excellence Awards

Bridge Design  |  Jun 05, 2012  |   Comments (46)  |   Trackbacks (0)  |   Permalink
Bridge is proud to share the news that one of our babies has taken home the Bronze in an international design competition for Medical Design Excellence.  We’re always especially thrilled to get recognition in this prestigious contest, given the stiffness of the competition and the stature of the judges.   And while we won’t, alas, get to borrow some jewels from Harry Winston for a walk down the red carpet on the way to receiving our award, it really does feel great to have our work officially feted in this community.  Since a lot of Bridge’s projects are destined to be used by specialist medical practitioners, we don’t get to have the satisfaction of seeing them out in the world in the popular press and in consumer’s hands (in fact, we hope continued good health means we don’t encounter a fair amount of what we make again after we are done designing it).  While the products we work on aren’t always easy to explain quickly enough not to bore the person next to you at the dinner party, we are grateful to the medical device industry for taking the time to understand and appreciate the hard decisions and creative problem-solving that goes into making the kind of things that we do.

The Alair Bronchial Catheter won its bronze in the Surgical Equipment, Instruments, and Supplies category.  The Alair System and Bronchial Thermoplasty procedure is the first FDA-approved long term treatment to help control severe asthma, which affects over six million patients worldwide.  The device delivers energy to the airway wall to reduce airway smooth muscle and is currently the only device-approach for treating asthma on the market.

Download this for a copy of the Alair case study.  You can check out the 2012 MDEA winners here.  For more about Alair, go here







New Video for CADD-Solis Infusion Pump

Matt Presta  |  Feb 24, 2009  |   Comments (1)  |   Trackbacks (0)  |   Permalink
We created this one-minute video about our work on the CADD-Solis Infusion Pump. Take a look:





Bridge collaborated with Smiths Medical to create the next generation of Smiths' flagship ambulatory pain management pump. The CADD-Solis pump is designed to deliver pain management drugs safely and effectively. Click here to visit Smiths' website.

The project was the result of researching the needs of each set of stakeholders who contribute to pain medication delivery, from hospital risk managers, to pharmacists, to the doctors and nurses who program the pumps. Bridge's role focused on the design research, user interface concepts, GUI graphics and industrial design of the pump itself.

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CADD-Solis: Improved Features

Three main new user features were created for CADD-Solis:

  1. The pump's user interface is designed to reduce medication errors as well as greatly simplify and shorten the time it takes to set up a new patient and modify pump settings. The UI is simple, intuitive, and task-oriented. The on-screen graphics are designed to help make it informative at a glance and provide tools for clinical assessment.
  2. The improved remote dose cord is ergonomically designed to sit much more comfortably in the hand of a potentially sleepy patient. It also offers greater ease-of-use for those patients who cannot comfortably use their hands.
  3. The medication cassette can now be changed using only one hand, instead of two hands as was previously required.

How CADD-Solis Works

The CADD-Solis system provides a framework that is customized by the hospital. Using PC-based CADD-Solis Medication Safety Software, the hospital creates a customized library of therapy protocols. A therapy might be named by route of delivery, further defined by a qualifier such as patient age and condition, and finally associated with the drugs selected for the protocol. The therapy protocol library is downloaded to all the CADD-Solis pumps in the hospital. The pump user now has a simple and effective way to administer medication.

To set up a patient for drug delivery, the user steps through a sequence of three questions. Only a limited set of safe choices are available at each step during programming, based on the therapy protocol selected. Once a protocol is selected, the user can adjust delivery parameters only within predetermined safe limits. Click here to visit Smiths Medical's website.